Cactus advise SQN on its sale to global sports marketing group rEvolution.
We are delighted to announce the sale of the UK sport and tech communications and sponsorship agency SQN to the global sports marketing group rEvolution.
We are really excited for the SQN team, and their next chapter with rEvolution - it was clear from Day 1 that it was the perfect fit, both strategically and culturally.
It was a pleasure advising Claire, Chris and the team on the sale and a great experience working with Tony, Louie and the team at rEvolution, also a huge thank you to Leanne at Hybrid Legal who was invaluable throughout the process.
Having been a client of Cactus for nearly three years, it has been even more pleasing to complete the journey by advising them on the sale following a period of strong growth and development of the business.
A global foothold
Since our founding in 2001, SQN has always placed a premium on building long-standing partnerships with, and on behalf of, our clients. By partnering with rEvolution, we are now even better positioned to deliver on our clients’ objectives, with an even stronger foothold globally.
Clare Hughes, Co-founder, SQN
The acquisition make this rEvolution’s fifth office – joining the Chicago headquarters and offices in Detroit, Indianapolis and London. In addition to leadership roles for Claire and Chris Ritchie, as well as current Managing Director, Chris Hughes, all SQN staff will join rEvolution in their client relations, content, experiential, social media, integrated marketing and communications roles. The SQN business will merge into the rEvolution brand effective immediately.
The team at Cactus were invaluable in ensuring the right deal for the business we’ve been building for over 20 years. Their experience and support, coupled with how easy they are to work with, resulted in the outcome we couldn’t be more happy with.
Chris Hughes - MD, SQN
We wish the whole team every success for the future.
If you’re interested in making an acquisition, realising the value in your agency or interested in a valuation of your business, find out more about our M&A service here.
